When I first opened my practice, I struggled to determine in which magazines and newspapers I should publish an advertisement. Over time, it became apparent that for me, much of my new business came through referrals by current clients and other professionals. In fact, the referrals made advertising in newspapers and magazines a waste of money. Now, I was not a trail blazer in this regard. Many professionals were building relationships to gain referrals. In the years since, there has been an explosion of formal networking groups. I am a member of two proactive and successful networking groups.
Since these groups meet regularly, the members get to know each other. Then, when a CPA, Banker, Financial Planner, or Realtor needs an experienced attorney for one of their clients, they know I am able to handle the matter. Conversely, when one of my clients needs a CPA, for example, I am comfortable in giving them a referral.
As I stated above, the two groups are proactive. Presently, each group has a scheduled event:
The Barrington Business Referrals networking group is conducting an open house on Tuesday, May 3, 2011, from 5:30 p.m. to 7:30 p.m. at the Dover Straits restaurant, 1149 Golf Road, Hoffman Estate, 60169, (847) 884-3900. For more information please go to the Barrington Business Referral
The Chicago Business Club is holding a Premium Networking Event on May 18th from 6:00p.m. to 9:00 p.m., at the Ram Restaurant, 1901 McConnor Parkway, Schaumburg, Illinois, 224-717-9891. For more information, please see the Chicago Business Club website at www.ChicagoBusiniessClub.com.
I have improved my practice since joining these groups. I would encourage you to come to both events and see for yourself. Hope to see you there.
